The Trend Collection
The flower council of Holland
The Trend Collection
In order to sell more flowers and plants within Europe we needed something bigger than a campaign. Flowers and plants should become the must haves in peoples homes for each season. We approached the product category as you would approach fashion or interior design products. We curated ‘The Trend Collection‘ for Spring/Summer and for Fall/Winter and will continue doing this. The stunning product photography was visible on platforms where people go for inspiration and creativity. For example Instagram, Pinterest and Wetransfer. These posts and banners directed people to a look book of the current trend. Where people buy these products? Anywhere they want, from their local florist, the market, a gas station or even the supermarket.
