This campaign introduces the new MINI Countryman Plug-in Hybrid. The Countyman is perfect for adventures out of the city and the hybrid is perfect for in the city too. It has best of both worlds. The copy tells us this model is perfect for who likes to colour both inside and outside the lines. We added line drawings and little scribbles to slick product shots.
Collaboration with illustrator Jan Rothuizen
MAIN FILM
PRODUCT FILM